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The Software Update Process...
from the Customer's Perspective
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Once they have found which files
will update your application to the latest version, your users
will need to download these files to a temporary location on
their computer. This can lead to further confusion, as they
may have some trouble finding the files on their system after
they have been downloaded. Update files are usually compressed
with an archiving program (such as WinZip or WinRAR), so they
need to be decompressed before they can be used. Any users who
are unfamiliar with such software will end up discouraged and
irritated with a file they cannot open.
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When all of this is done, the
users still need to read through instructions on how to install
the software update. Unless it is done automatically, this is
often an intimidating and even overwhelming process. Unless
you provide very clear explanations on how to proceed with the
update, your users are likely to experience even more difficulties.
All of this can add up to an extremely unpleasant
experience for your customers. It is a simple fact that if your
customers consider the process more trouble than it is worth, they
will stop updating the software and will instead continue to use
an outdated version of your application. This will undoubtedly lead
to more unresolved technical issues, resulting in higher support
costs, increased frustration for your customers, and your losing
credibility as a reliable and conscientious software developer.
Next: How can FlashUpdate help?
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 Download
an evaluation version
 Purchase
online via a secure order form
Unparalleled ease of use
With FlashUpdate, your customers can update your
software to its latest version with just a few mouse clicks. Because
it is such a simple process, customers will frequently check for
new versions of your application.
Small updates, fast downloads
Thanks to FlashUpdate's advanced binary patching engine, the size
of your update files remains exceptionally small. As a result, your
customers enjoy considerably shorter download times.
Lower deployment costs
Because the updates are published directly to the Internet,
you do not need to create and distribute expensive physical media.
The small size of the update files also results in low bandwidth
requirements and reduced deployment costs.
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